Hey, my name is Jesus Martinez.

Crypto
changed my life.

What started as a way to help my brother became JM Crypto. Now I break down the projects shaping crypto and AI in plain English, through deep dives, long-form interviews, and the framework I use to follow attention and capital.

Jesus Martinez smiling in front of the New York City skyline at night

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Start here

Three videos to start with.

One shows how I think, one how I research, and one how I interview. 79 minutes in all, best watched in this order.

Jesus Martinez seated at the microphone during a JM Crypto conversation

How it started

I got into crypto to help my brother.

In 2021, my brother lost his life savings through high-leverage trading. I wanted to help him rebuild, so I started learning everything I could.

$700
My start in Axie Infinity, half of what I had in the bank.
Mid-five figures
What I turned it into through the game’s breeding market.

It helped my brother recover, and it changed my direction. Today, I’m all in on growing JM Crypto and sharing what I learn.

Read the full story

My research framework

The Attention Cycle

The lens behind my research on JM Crypto, shaped by the 2021 gaming cycle I lived through. Follow what captures people’s attention, how they bet on it, and where that money goes next.

Capital does not buy the best expression of a narrative. It buys the most levered one.

  1. AttentionFirst, a story takes over.
  2. CapitalThe crowd looks for a way in.
  3. LeverageSame story. A bigger bet.
  4. Round tripThe unwind is part of the cycle.
  5. RotationThen watch where the money goes.

Both halves matter.

The gaming-token boom was followed by a deep unwind. The same sensitivity that creates a huge run can create a huge loss. A narrative can survive while its most speculative assets collapse.

What would change my mind?

If equity margin debt falls and crypto trading volume keeps falling with it, that points to deleveraging, not the rotation I’m looking for. Capital has to show up somewhere else for the thesis to hold.

Explore the full frameworkEach stage in depth, and the gaming and AI cycles side by side.

Choose a stage to explore the idea.

Stage 1 of 5 / Attention

First, a story takes over.

People start spending their time on the same thing. In my article, gaming in 2020 is the starting point: the audience arrived before everyone had decided how to invest in it.

What are people spending their time on?

Different narratives. The same question.

My reading of 2020 / 2021

The gaming cycle

  1. Gaming attention
  2. Gaming stocks
  3. Gaming tokens
The thesis I’m testing

The AI cycle

  1. AI attention
  2. AI equities
  3. AI crypto?

The final AI handoff is my thesis, not a completed rotation or a timetable.

Your turn

Where do your coins stand?

Rank the projects you follow, customize your labels, and share your crypto tier list.

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Your crypto tier listSAYour next conviction goes hereBCUnrankedBTCETHXRPSOLBNBDOGEYour research. Your rankings.

Let’s build something.

Interviews, partnerships, or an idea worth a conversation.